I’ve had some pretty soul-sucking debates with clients who seem adamant that day-glo orange is the way to go for their brand, or a particularly eye-searing shade of red is just perfect for their brochure – umm, readability anyone?
Colors have their own psychology and a little awareness of this fact can go a long way with creating a brand experience that is lasting and a genuine reflection of your business.
I’m hoping to collect some articles on and around the subject so do check back on this post as it develops. For now, some gentle nudging.
Design Crowd has this great article on color palettes suitable for various organizational personalities – do check it out: Business Color Palettes – How to Create a Color Palette that Reflects Your Business.
Tina Zennand also has an article on a related topic: Colors in Web Design: Choosing the Right Combination for Your Website, and she shares some great examples of color use.
Also, if in a bind for color palette inspiration, check out Kuler for some ideas.