Category Archives: Internal Communications

Communication Strategy – Crisis Communications.

Great article on having a crisis communication plan in place from Mandy Brown at ‘A List Apart’.

Color my Business

I’ve had some pretty soul-sucking debates with clients who seem adamant that day-glo orange is the way to go for their brand, or a particularly eye-searing shade of red is just perfect for their brochure – umm, readability anyone?

Colors have their own psychology and a little awareness of this fact can go a long way with creating a brand experience that is lasting and a genuine reflection of your business.

I’m hoping to collect some articles on and around the subject so do check back on this post as it develops. For now, some gentle nudging.

Design Crowd has this great article on color palettes suitable for various organizational personalities – do check it out: Business Color Palettes – How to Create a Color Palette that Reflects Your Business.

Tina Zennand also has an article on a related topic: Colors in Web Design: Choosing the Right Combination for Your Website, and she shares some great examples of color use.

Also, if in a bind for color palette inspiration, check out Kuler for some ideas.

10 Tips for Ensuring Better Site Design

Great set of tips by web strategist Paul Boag – do check them out. He also has a downloadable factsheet available under a creative commons license to distribute to clients prior to beginning a design project:

Great stuff – I was led to it by Smashing Magazine’s article on How to Get Clients to Sign Off on your Designs, also worth a read!

Helping Out

Corporate Social Responsibility is no longer considered a luxury by companies. And whether you’re an individual or a large multinational, concerned with your conscience or just your bottom-line, incorporating a strategy to help the world around you is A Good Thing.

And even though Communication by Design is a fledgling enterprise at best, I’m happy to report that we’ve made our first CSR commitment to Naya Jeevan, an organization providing quality healthcare to the working poor.

Communication by Design will be helping out the Naya Jeevan team with promotional material design as well as giving their newsletter a new look. Check in soon to see what develops, and do take a look at Naya Jeevan‘s work and give if you can.


Yes, designers shudder at its name while managers can’t do without it – PowerPoint!

I generally feel PP gets a bad rap, and here’s the reason why:

1. You

Take a look at this great presentation on mistakes to avoid. Please. Or get a hold of me, I’ll put your presentation together for you. It’s a useful tool for communication, but also a handy device for torture. Spare your team and do it right.

Breaking into Elance

Oh, don’t look at me like that – I’ve been busy!

Okay, fine – so I’m not the best for blog posts, but when it comes to actual work, I’ve been doing pretty well, I swear.

Fareen Effendi, over at World of Words, deserves a shout-out at this point since she’s led my procrastinating self to the shores of Elance where I’ve completed my first project. She’s been blogging up a storm about getting started on Elance and is quite a success story so do check her out at:

And do check out Hippocampus Magazine (my first Elance client) at where Donna Talarico has created “an exclusively online publication set out to entertain, educate and engage writers and readers of creative nonfiction,” and gave me the opportunity to contribute to this fantastic project by designing their logo.

Here’s the feedback from Donna:

“Designer was a pleasure to work with. She “got” my concept from the get-go and even made sure the design best fit my concept after I made a suggestion that wasn’t as suitable. She was a great consultant throughout the process. I was initially drawn to her because of her personal bid on the project, where other Elance service providers write cookie-cutter bids. This meant a lot to me. Her portfolio was filled with vibrant examples that really complement my own design choices, so she was a sure-fire pick for this logo job. She was ahead of schedule and went above and beyond to make me happy. I would highly recommend her services. ”


And now it’s back to the virtual drawing board for more corporate comms. assignments.

And it begins to trickle in…

Hey folks,

I have my hands full with a couple of design projects this week, which is exciting stuff. I hope it’s the beginning of something good.

However, I’ll be back soon enough with some more samplings and experimentations. Do let me know via comments what you think.

Internal Communications

So, ‘Internal Communications, eh? An Australian brand experience company, ABT, put this little nugget together:

Need a little help with your company’s internal communications strategy? I can help you review and consolidate your current strategy as well as assist you to create a new one designed to suit your company’s unique needs.

Need advice on how to make the most of current communications channels or create new ones? Or perhaps you’re concerned with employee motivation?

Again, I can help you find the ideas and solutions that will suit you best.

Oh, and I also do Power Point 😉

Baby Steps

In the beginning, there was no portfolio.
And Sophie said,
‘Aw shucks!’

But have no fear loyal supporters and faithful clientele – soon enough these pages will be populated with examples of what I’ve been up to with my waking hours. I’m still on the ‘learning by doing’ programme, and I hope that once I have somehow managed to create a showcase for my work, I’ll be able to pass on what I learn to you!

To recreate the image above try this great tutorial by My Ink Blog.

Starting Out


Are you looking for a solution to your current communication crisis? Need a brochure designed or a presentation put together in a hurry? Ask me to do it for you!

I can offer you 8+ years of experience in communications, and an innate sense of creative aesthetics. I have worked for individuals and multinationals across the world, learning from the best and keeping up with global standards of design and delivery.

As internal communications expert, I can help you with that Team Brief that needs putting together, the brand identity package for your start-up, the client presentation that’s due in 3 days and that brochure on employee engagement your chairman wants to share with the board next week.
In fact, together we can also sort out your employee events calendar, ensure that your communications channels are engaging your employees or clean up that communications strategy that got abandoned by the wayside 5 years ago.

As a creative individual, I can help you put together this year’s family newsletter, create those personalized greeting cards from your cat, or that funky header for your soon-to-be-world-famous website.

So what I’m saying is – no job too small, no challenge too big.

Email me at with your requirements and I’ll email you right back with a quote and suitable timeline.

Try me, the rates are reasonable, and the quality of work will speak for itself.